Created a new concept on how to attract and serve a brand new client base.

client: swiss private bank

audience: board of directors

year: 2022

#clickable prototypes #wireframe design
#user assessments #iterative design

For the board of a Swiss Private Bank, we had 4 weeks to come up with a concept (content, UX, UI) on how to attract and serve a potential new client base.
The successful delivery led to a newly funded project group which is now working directly for the bank's future strategy.

impact

quick turnaround

The unclear or partly non-existent requirements were overcome thanks to fast iterations, our hands-on approach and subject matter expertise.
In the end we were able to deliver successfully against the highly challenging timeline.

elevate visibility

Due to the involvement and the high satisfaction of upper management (CEO, COO, BoD), the in-house design team gained noticeable attention, which in turn helped to expand the footprint within the client organisation.

funding secured

The clickable prototype lastly convinced the board to invest a 6-figure sum into the next iteration.
Since then a high 7-figure sum has been invested as this initiative continues to successfully grow.

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