Designed a white label web portal for insurance benefits.

client: UK&I based re-insurance

audience: B2B & employees

year: 2023

#clickable prototypes #iterative design
#responsive design #high-fidelity design

For a large insurance broker based in the UK and Ireland, we designed a white label web portal. The goal for the client was to have a portal at hand which can be easily customised for their clients to offer various insurance benefits to their employees. In a first iteration the client was working directly with a development agency without a designer. After a couple unsuccessful iterations they approached us.

impact

improved development process

We approached the development team in the early stages to understand their limitations.
We then provided the designs with these things in mind enabling seamless collaboration, without wasting time on iterations or constantly seeking clarifications.

enable what everyone is best at

Fast design iterations not only helped the developers but also the business team to envision how their content was presented.
This gave a clear understanding of the intended user experience and how they can tailor their work to best serve this experience – crucial to delivering a high-quality product.

providing an identity for the new offering

Our designs, which were originally for the web portal only, were later used for pitch decks and other marketing materials.
Enabling to maintain a consistent visual identity across various platforms and significantly enhancing brand recognition and professional presentation in all client interactions.

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